Approach

I looked at the seasonality of toys from multiple different angles. The animated seasonality plots I found less valuable for toys because the numbers sold for each one were small. I did generate those for categories, suppliers, and the top individual toy items.

Ultimately, what I’d recommend is looking at 2 things, which are represented by the tables at the bottom. The first is the top sellers in that month. There are tables ranking the toys sold for each of the next four months by dollars. I’d recommend making sure last year’s top 10 for that month are getting prominent placement.

The second is the top sellers in other peak months. The last chart shows the rank of the top 120 toys (which is most of them) by each month. For toys that were in the top 10 best selling toys for June, July, or Aug but not May, ask “why?”. Consider if there are ways to give those for attention from customers this May. There may be clear reasons why the products didn’t sell as well in May, but there’s also likely opportunity there.

Toys by Category

Toys by Supplier

Toys by Description

Top Toys by Month

May 2017

Toy Monthly Sales Peak Sales
ICE CREAM TEETHER by LOULOU LOLLIPOP (LOU01) 181.65 231.99
SOL COLOR CHANGING BALL by WABOBA (WAB004) 161.33 184.12
STINKY PIG by PLAY MONSTER FORMERLY PRODUCTS (PATCH035) 142.45 236.34
SEA DOG TOTE W/ CREAM LAB by DOUGLAS CUDDLE TOYS (DOUG2158) 132.65 264.02
FREE FORM MAGNATAB by KID O PRODUCTS (KIDO003) 124.75 405.44
MERMAID BIB by GAMAGO (GAMA1517) 119.50 185.22
EXTREME BALL- BRIGHTS by WABOBA (WAB001) 109.50 229.95
DINOSAURS MAGNETIC by PLAY MONSTER FORMERLY PRODUCTS (PATCH013) 109.45 136.81
SEYMOUR SEAGULL by DOUGLAS CUDDLE TOYS (DOUG3826) 103.60 339.94
METALLIC PENCILS by EEBOO (EEB045) 102.00 165.75
ZOOBERS by WABOBA (WAB002) 99.50 159.20
MOON BALL by WABOBA (WAB005) 95.40 460.43
SHARK TEETH & SHELLS 550 by PUZZLES THAT ROCK (PUZZ003) 94.75 142.12
MERMAID TIN TEA SET by SCHYLLING (SCHY085) 91.80 269.66
LIQUID GLASS CLEAR PUTTY by CRAZY AARONS PUTTY WORLD (CRAZY03) 91.63 242.77
WAVERLY MERMAID DRESS UP by MELISSA & DOUG (MELIS8601) 89.70 138.29
ZOO by PLAY MONSTER FORMERLY PRODUCTS (PATCH027) 89.55 184.07
SPIKE TURQUOISE NARWHAL by DOUGLAS CUDDLE TOYS (DOUG1571) 87.60 303.86
DESKTOP CORNHOLE BEAN BAG GAME by KIKKERLAND DESIGN (KIKK014) 87.00 116.00
SAK WITH MERMAID/TEAL by DOUGLAS CUDDLE TOYS (DOUG2179) 83.80 167.60
SAK W/ UNICORN by DOUGLAS CUDDLE TOYS (DOUG2180) 83.80 180.48
SEA TURTLE PLUSH by MELISSA & DOUG (MELIS2127) 79.90 129.84
FAIRIES by PLAY MONSTER FORMERLY PRODUCTS (PATCH017) 79.60 94.52
BABY SLOTH by FOLKMANIS INC (FOLK2927) 78.00 136.50
ELSIE DOLL by BUNNIES BY THE BAY, INC. (BUNN118) 78.00 149.50

June 2017

Toy Monthly Sales Peak Sales
SOL COLOR CHANGING BALL by WABOBA (WAB004) 478.00 184.12
SCRIBBLE BOOGIE BOARD by KENT DISPLAYS BOOGIE BOARDS (BOOG04) 379.50 332.06
FREE FORM MAGNATAB by KID O PRODUCTS (KIDO003) 324.35 405.44
SEYMOUR SEAGULL by DOUGLAS CUDDLE TOYS (DOUG3826) 297.85 339.94
STINKY PIG by PLAY MONSTER FORMERLY PRODUCTS (PATCH035) 284.90 236.34
SEA DOG TOTE W/ CREAM LAB by DOUGLAS CUDDLE TOYS (DOUG2158) 279.13 264.02
SERENA MERMAID by DOUGLAS CUDDLE TOYS (DOUG1689) 271.20 241.54
BOOGIE BOARD JOT PINK by KENT DISPLAYS BOOGIE BOARDS (BOOG02) 259.35 164.59
GLOW IN DARK MAGNATAB by KID O PRODUCTS (KIDO016) 258.65 295.60
SPIKE TURQUOISE NARWHAL by DOUGLAS CUDDLE TOYS (DOUG1571) 251.85 303.86
MOON BALL by WABOBA (WAB005) 246.45 460.43
DRAGON BOW & ARROW by TWO BROS BOWS (BOWS07) 244.65 209.70
HENRY HERMIT CRAB by DOUGLAS CUDDLE TOYS (DOUG3729) 237.30 161.03
SAND-CASTING KIT by MELISSA & DOUG (MELIS8948) 227.81 299.75
COASTAL SUNRISE 1000 by HERITAGE PUZZLE COMPANY (HERIT006) 227.40 123.17
SAK WITH MERMAID/TEAL by DOUGLAS CUDDLE TOYS (DOUG2179) 209.50 167.60
PINK BALLERINA SAK W/ HORSE by DOUGLAS CUDDLE TOYS (DOUG2071) 208.45 203.71
THE GAME OF THINGS TRAVEL PACK by PLAY MONSTER FORMERLY PRODUCTS (PATCH036) 208.05 168.98
MERMAID TIN TEA SET by SCHYLLING (SCHY085) 206.55 269.66
DESKTOP CORNHOLE BEAN BAG GAME by KIKKERLAND DESIGN (KIKK014) 203.00 116.00
TIDAL WAVE MAGENTIC PUTTY by CRAZY AARONS PUTTY WORLD (CRAZY05) 187.56 205.71
PIRATE FORT SUPER SET by PLAYMOBIL USA INC (PL6146) 179.94 142.45
USA by PLAY MONSTER FORMERLY PRODUCTS (PATCH028) 176.41 193.35
LIQUID GLASS CLEAR PUTTY by CRAZY AARONS PUTTY WORLD (CRAZY03) 175.89 242.77
MERMAID MUSIC BOX by PINK POPPY (PINK03) 175.60 235.96

July 2017

Toy Monthly Sales Peak Sales
FREE FORM MAGNATAB by KID O PRODUCTS (KIDO003) 573.85 405.44
GLOW IN DARK MAGNATAB by KID O PRODUCTS (KIDO016) 554.25 295.60
EXTREME BALL- BRIGHTS by WABOBA (WAB001) 536.55 229.95
SEYMOUR SEAGULL by DOUGLAS CUDDLE TOYS (DOUG3826) 530.95 339.94
MOON BALL by WABOBA (WAB005) 524.70 460.43
SPIKE TURQUOISE NARWHAL by DOUGLAS CUDDLE TOYS (DOUG1571) 459.90 303.86
SEA DOG TOTE W/ CREAM LAB by DOUGLAS CUDDLE TOYS (DOUG2158) 397.95 264.02
SERENA MERMAID by DOUGLAS CUDDLE TOYS (DOUG1689) 389.85 241.54
LIQUID GLASS CLEAR PUTTY by CRAZY AARONS PUTTY WORLD (CRAZY03) 383.76 242.77
MERMAID TIN TEA SET by SCHYLLING (SCHY085) 367.20 269.66
STINKY PIG by PLAY MONSTER FORMERLY PRODUCTS (PATCH035) 349.65 236.34
SAK WITH MERMAID/TEAL by DOUGLAS CUDDLE TOYS (DOUG2179) 335.20 167.60
SAND-CASTING KIT by MELISSA & DOUG (MELIS8948) 323.73 299.75
ZOOBERS by WABOBA (WAB002) 308.45 159.20
SEA MAGIC MERMAID PURSE by DOUGLAS CUDDLE TOYS (DOUG7250) 305.15 121.16
PIRATE CHEST by MELISSA & DOUG (MELIS2576) 299.50 149.75
CAPYBARA by FOLKMANIS INC (FOLK3098) 290.00 130.50
CHRONO BOMB SPECIAL AGENT by PLAY MONSTER FORMERLY PRODUCTS (PATCH7012) 279.65 167.09
LIL’ HANDFUL KITTENS ASSORTED by DOUGLAS CUDDLE TOYS (DOUG9882) 273.75 139.61
COASTAL SUNRISE 1000 by HERITAGE PUZZLE COMPANY (HERIT006) 265.30 123.17
PINK BALLERINA SAK W/ HORSE by DOUGLAS CUDDLE TOYS (DOUG2071) 265.30 203.71
MERMAID MUSIC BOX by PINK POPPY (PINK03) 263.40 235.96
HERMIT CRAB by FOLKMANIS INC (FOLK2867) 263.10 206.17
HERMIT CRAB by SAFARI LTD (SAFAR006) 263.10 206.17
ICE CREAM TEETHER by LOULOU LOLLIPOP (LOU01) 260.22 231.99

Aug 2017

Toy Monthly Sales Peak Sales
MOON BALL by WABOBA (WAB005) 776.41 460.43
SCRIBBLE BOOGIE BOARD by KENT DISPLAYS BOOGIE BOARDS (BOOG04) 607.20 332.06
SAND-CASTING KIT by MELISSA & DOUG (MELIS8948) 575.52 299.75
FREE FORM MAGNATAB by KID O PRODUCTS (KIDO003) 523.95 405.44
SEYMOUR SEAGULL by DOUGLAS CUDDLE TOYS (DOUG3826) 388.50 339.94
LAVA BALL by WABOBA (WAB006) 373.65 184.84
LIQUID GLASS CLEAR PUTTY by CRAZY AARONS PUTTY WORLD (CRAZY03) 363.45 242.77
MERMAID TIN TEA SET by SCHYLLING (SCHY085) 344.25 269.66
HATCHIN’ GROW TURTLE by TOYSMITH (TOYS8537) 323.90 202.17
METALLIC PENCILS by EEBOO (EEB045) 323.00 165.75
TIDAL WAVE MAGENTIC PUTTY by CRAZY AARONS PUTTY WORLD (CRAZY05) 315.48 205.71
HERMIT CRAB by FOLKMANIS INC (FOLK2867) 314.70 206.17
HERMIT CRAB by SAFARI LTD (SAFAR006) 314.70 206.17
SAK W/ UNICORN by DOUGLAS CUDDLE TOYS (DOUG2180) 314.25 180.48
EXTREME BALL- BRIGHTS by WABOBA (WAB001) 306.60 229.95
FAMILY CAMPING TRIP by PLAYMOBIL USA INC (PL5435) 299.85 134.93
SIMON GAME by SCHYLLING (SCHY071) 285.45 116.77
NARWHAL IN PURSE by DOUGLAS CUDDLE TOYS (DOUG2169) 284.25 104.22
WINKY OCTOPUS by DOUGLAS CUDDLE TOYS (DOUG3812) 284.25 108.96
SHARK TEETH & SHELLS 550 by PUZZLES THAT ROCK (PUZZ003) 284.25 142.12
DRAGON BOW & ARROW by TWO BROS BOWS (BOWS07) 279.60 209.70
CIARA AQUA MERMAID by DOUGLAS CUDDLE TOYS (DOUG1688) 271.20 161.03
SEA DOG TOTE W/ CREAM LAB by DOUGLAS CUDDLE TOYS (DOUG2158) 265.30 264.02
MERMAID BIB by GAMAGO (GAMA1517) 262.90 185.22
SPIKE TURQUOISE NARWHAL by DOUGLAS CUDDLE TOYS (DOUG1571) 262.80 303.86
Toy may.rank june.rank july.rank aug.rank
MOON BALL by WABOBA (WAB005) 12 11 5 1
SCRIBBLE BOOGIE BOARD by KENT DISPLAYS BOOGIE BOARDS (BOOG04) 63 2 36 2
SAND-CASTING KIT by MELISSA & DOUG (MELIS8948) 78 14 13 3
FREE FORM MAGNATAB by KID O PRODUCTS (KIDO003) 5 3 1 4
SEYMOUR SEAGULL by DOUGLAS CUDDLE TOYS (DOUG3826) 9 4 4 5
LAVA BALL by WABOBA (WAB006) 38 26 60 6
LIQUID GLASS CLEAR PUTTY by CRAZY AARONS PUTTY WORLD (CRAZY03) 15 24 9 7
MERMAID TIN TEA SET by SCHYLLING (SCHY085) 14 19 10 8
HATCHIN’ GROW TURTLE by TOYSMITH (TOYS8537) 50 33 34 9
METALLIC PENCILS by EEBOO (EEB045) 10 102 93 10
TIDAL WAVE MAGENTIC PUTTY by CRAZY AARONS PUTTY WORLD (CRAZY05) 118 21 26 11
HERMIT CRAB by FOLKMANIS INC (FOLK2867) 26 31 23 12
HERMIT CRAB by SAFARI LTD (SAFAR006) 27 32 24 13
SAK W/ UNICORN by DOUGLAS CUDDLE TOYS (DOUG2180) 21 58 48 14
EXTREME BALL- BRIGHTS by WABOBA (WAB001) 7 80 3 15
FAMILY CAMPING TRIP by PLAYMOBIL USA INC (PL5435) 39 120 73 16
SIMON GAME by SCHYLLING (SCHY071) 49 110 65 17
NARWHAL IN PURSE by DOUGLAS CUDDLE TOYS (DOUG2169) 64 104 118 18
WINKY OCTOPUS by DOUGLAS CUDDLE TOYS (DOUG3812) 29 105 111 19
SHARK TEETH & SHELLS 550 by PUZZLES THAT ROCK (PUZZ003) 13 40 113 20
DRAGON BOW & ARROW by TWO BROS BOWS (BOWS07) 119 12 38 21
CIARA AQUA MERMAID by DOUGLAS CUDDLE TOYS (DOUG1688) 67 74 40 22
SEA DOG TOTE W/ CREAM LAB by DOUGLAS CUDDLE TOYS (DOUG2158) 4 6 7 23
MERMAID BIB by GAMAGO (GAMA1517) 6 56 66 24
SPIKE TURQUOISE NARWHAL by DOUGLAS CUDDLE TOYS (DOUG1571) 18 10 6 25
GLOW IN DARK MAGNATAB by KID O PRODUCTS (KIDO016) 120 9 2 26
SERIES 11- BOYS by PLAYMOBIL USA INC (PL9146) 110 82 87 27
SUPER SCARAB by CRAZY AARONS PUTTY WORLD (CRAZY09) 109 68 114 28
SERENA MERMAID by DOUGLAS CUDDLE TOYS (DOUG1689) 68 7 8 29
OCHO OCTOPUS by BUNNIES BY THE BAY, INC. (BUNN095) 40 99 69 30
SURFER PICKUP W/ SPEED BOAT by PLAYMOBIL USA INC (PL6864) 77 39 59 31
FAIRIES W/ TOADSTOOL by PLAYMOBIL USA INC (PL6055) 117 52 46 32
ZOO by PLAY MONSTER FORMERLY PRODUCTS (PATCH027) 17 44 32 33
CAMO BOW & ARROW by TWO BROS BOWS (BOWS02) 116 28 103 34
CONTRAPTIONS-50 PC SET by MINDWARE (MIND002) 36 71 98 35
PIRATE FORT SUPER SET by PLAYMOBIL USA INC (PL6146) 72 22 68 36
HATCHIN GROW DINO by TOYSMITH (TOYS8538) 33 87 53 37
CONSTRUCTION SITE by PLAY MONSTER FORMERLY PRODUCTS (PATCH009) 62 43 31 38
ELSIE DOLL by BUNNIES BY THE BAY, INC. (BUNN118) 25 78 110 39
VET CARRY CASE by PLAYMOBIL USA INC (PL5653) 59 47 99 40
COOKIE TEETHER-BLUE by LOULOU LOLLIPOP (LOU10) 35 89 94 41
GO FISH CARD GAME by EEBOO (EEB66) 93 65 76 42
GO FISH CARD GAME by CHRONICLE BOOKS (CHRO401) 94 66 77 43
PINK BALLERINA SAK W/ HORSE by DOUGLAS CUDDLE TOYS (DOUG2071) 31 17 21 44
CAMP SITE WITH FIRE by PLAYMOBIL USA INC (PL9153) 76 109 97 45
CONSTRUCTION VEHIICLES- ASSORT by SCHYLLING (SCHY090) 66 96 61 46
MERMAID MUSIC BOX by PINK POPPY (PINK03) 37 25 22 47
KALEIDOSCOPE- TREASURESCOPE by STREAMLINE (STREAM019) 70 106 64 48
ZOOBERS by WABOBA (WAB002) 11 88 14 49
RACCOON IN CAN by FOLKMANIS INC (FOLK2321) 99 97 106 50
SPLISH SPLASH CAFE by PLAYMOBIL USA INC (PL6672) 65 117 78 51
ICE CREAM TEETHER by LOULOU LOLLIPOP (LOU01) 1 38 25 52
PEACOCK BOW & ARROW by TWO BROS BOWS (BOWS06) 101 98 101 53
GALAXY BOW & ARROW by TWO BROS BOWS (BOWS04) 112 62 102 54
BLUE TIE DYE BOW & ARROW by TWO BROS BOWS (BOWS01) 114 27 117 55
PEBBLES TURTLE by DOUGLAS CUDDLE TOYS (DOUG4115) 56 48 91 56
DOLLHOUSE by PLAY MONSTER FORMERLY PRODUCTS (PATCH019) 86 79 45 57
USA by PLAY MONSTER FORMERLY PRODUCTS (PATCH028) 43 23 52 58
THE GAME OF THINGS TRAVEL PACK by PLAY MONSTER FORMERLY PRODUCTS (PATCH036) 45 18 33 59
AMETHYST BLUSH MINI TIN by CRAZY AARONS PUTTY WORLD (CRAZY11) 54 85 105 60
BOOGIE BOARD JOT PINK by KENT DISPLAYS BOOGIE BOARDS (BOOG02) 84 8 90 61
UNICORN MAGIC PURSE by DOUGLAS CUDDLE TOYS (DOUG7249) 47 84 70 62
LIL’ HANDFUL OF PUPPIES ASSORT by DOUGLAS CUDDLE TOYS (DOUG9881) 81 94 72 63
EXTREME SPORTS CARRY CASE by PLAYMOBIL USA INC (PL9107) 108 54 108 64
7 PC PUZZLE-SEA CREATURES by MELISSA & DOUG (MELIS3728) 58 95 63 65
PAINT WITH WATER by MELISSA & DOUG (MELIS3176) 95 86 47 66
HORSESHOE CRAB by SAFARI LTD (SAFAR001) 87 30 30 67
STINKY PIG by PLAY MONSTER FORMERLY PRODUCTS (PATCH035) 3 5 11 68
UNI THE UNICORN by MERRYMAKERS, INC (MERRY010) 104 118 96 69
HORSESHOE CRAB by CABIN CRITTERS (CABIN10) 42 35 29 70
DINOSAURS MAGNETIC by PLAY MONSTER FORMERLY PRODUCTS (PATCH013) 8 70 88 71
OCEAN ADVENTURE PLAYSET by PLAY MONSTER FORMERLY PRODUCTS (PATCH002) 75 37 51 72
KICKY BOOTS SAK W/ HORSE by DOUGLAS CUDDLE TOYS (DOUG2100) 44 64 112 73
HORSE CARRYING CASE by PLAYMOBIL USA INC (PL5656) 90 90 55 74
HENRY HERMIT CRAB by DOUGLAS CUDDLE TOYS (DOUG3729) 34 13 80 75
DOG HEAD PURSE by DOUGLAS CUDDLE TOYS (DOUG5592) 71 50 71 76
MONARCH LIFE CYCLE by FOLKMANIS INC (FOLK3073) 60 115 89 77
MINI SKATE PARK MARBLE RUN by PLAY MONSTER FORMERLY PRODUCTS (PATCH100BB) 98 92 81 78
BINOCULARS by SCHYLLING (SCHY074) 57 55 85 79
SOL COLOR CHANGING BALL by WABOBA (WAB004) 2 1 119 80
*DOG WALKER by PLAYMOBIL USA INC (PL5380) 103 63 92 81
MERMAID DOLL-ASSORTED by MAISON CHIC (MAISON05) 107 119 42 82
SEA TURTLE PLUSH by MELISSA & DOUG (MELIS2127) 22 76 43 83
CHRONO BOMB SPECIAL AGENT by PLAY MONSTER FORMERLY PRODUCTS (PATCH7012) 61 36 18 84
OLLIE OCTOPUS by MAISON CHIC (MAISON09) 106 46 100 85
I HEART MERMAIDS by ANN WILLIAMS (ANN05) 96 114 82 86
SHELLIE MERMAID TRAVEL PILLOW by MAISON CHIC (MAISON06) 80 112 83 87
KALEIDOSCOPE SWEET SHADES by SUGAR LULU (SUGA6694) 73 53 84 88
LIL’ HANDFUL KITTENS ASSORTED by DOUGLAS CUDDLE TOYS (DOUG9882) 28 61 19 89
NINA AQUA SEAHORSE by DOUGLAS CUDDLE TOYS (DOUG1675) 91 91 57 90
SHEEPDOG by FOLKMANIS INC (FOLK2029) 111 108 27 91
TUTTI FRUTTI PENCILS by CHRONICLE BOOKS (CHRO345) 32 81 115 92
WAVERLY MERMAID DRESS UP by MELISSA & DOUG (MELIS8601) 16 34 62 93
MAGNETIC FIGURES-MERMAIDS by CHRONICLE BOOKS (CHRO309) 51 72 56 94
SWEET INK TATTOO KIT by SUGAR LULU (SUGA7004) 82 75 109 95
FLAME BOW & ARROW by TWO BROS BOWS (BOWS08) 105 111 37 96
BEACH by PLAY MONSTER FORMERLY PRODUCTS (PATCH008) 55 101 75 97
CALLA PINK SEAHORSE by DOUGLAS CUDDLE TOYS (DOUG1676) 53 73 49 98
SOLDIERS LOOKOUT BEACON by PLAYMOBIL USA INC (PL6680) 46 41 28 99
LOOP DE DOO by ANN WILLIAMS (ANN01) 69 93 120 100
*ADVENTURE TREE HOUSE by PLAYMOBIL USA INC (PL5557) 97 42 86 101
SERIES 11- GIRLS by PLAYMOBIL USA INC (PL9147) 102 49 67 102
MILKY WAY PUTTY by CRAZY AARONS PUTTY WORLD (CRAZY27) 100 116 74 103
PIRATE CHEST by MELISSA & DOUG (MELIS2576) 115 69 16 104
YETI IN MY SPAGHETTI by PLAY MONSTER FORMERLY PRODUCTS (PATCH039) 83 59 104 105
SHAGGY HOPPY by BUNNIES BY THE BAY, INC. (BUNN078) 88 103 95 106
BABY SLOTH by FOLKMANIS INC (FOLK2927) 24 77 35 107
CAPYBARA by FOLKMANIS INC (FOLK3098) 113 51 17 108
FOREST FRIENDS TEA SET by SCHYLLING (SCHY080) 79 67 116 109
FAIRIES by PLAY MONSTER FORMERLY PRODUCTS (PATCH017) 23 100 107 110
SPUNKY by DOUGLAS CUDDLE TOYS (DOUG4101) 85 113 39 111
TRAINS by PLAY MONSTER FORMERLY PRODUCTS (PATCH024) 74 60 58 112
STICKER SET/COLOR PAD-MERMAID by MELISSA & DOUG (MELIS9413) 48 45 41 113
POUT-POUT FISH by MERRYMAKERS, INC (MERRY001) 52 107 79 114
SAK WITH MERMAID/TEAL by DOUGLAS CUDDLE TOYS (DOUG2179) 20 16 12 115
BOOGIE BOARD JOT BLUE by KENT DISPLAYS BOOGIE BOARDS (BOOG01) 41 29 44 116
FAMILY PICNIC CARRY CASE by PLAYMOBIL USA INC (PL9103) 92 57 50 117
SEA MAGIC MERMAID PURSE by DOUGLAS CUDDLE TOYS (DOUG7250) 89 83 15 118
DESKTOP CORNHOLE BEAN BAG GAME by KIKKERLAND DESIGN (KIKK014) 19 20 54 119
COASTAL SUNRISE 1000 by HERITAGE PUZZLE COMPANY (HERIT006) 30 15 20 120